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You will encounter many so-called experts when you're doing research on traffic-generating techniques like article marketing, but do not be fooled by the brand of info they're trying to sell you. Most of these gurus' expertise comes via the ability to sell you on the lie that they're experts at all. Find out the truth about article marketing in the text below.

If you want to have a life AND work in article marketing, you need to take advantage of automation. There are many software programs which can assist you, but it's up to you to do your research before selecting one. Compare the services each software application provides, and then judge how much time it will save you. Lastly, compare the cost of each and you should be able to find one that suits your needs.

Do not write articles that are solely focused on promoting yourself. Usually, when users find websites, it is because they are looking for information on something in particular. They will get turned off if they go to your site for information and all they are greeted with is a hard sell.

When you are writing articles with embedded links to other content you or your affiliates have written, always test your URLs before submitting. Even if you could recite your web address in your sleep, typos can and do happen. Protect your image by taking a moment to check your work every time.

Do some research to determine what kind of ads from your program your readers would be most interested in. Also, don't be afraid to change them from time to time and use different ones or different versions with various texts, colors and orientations. It will take time to see what works best, but it'll be worth it in the end.

Each article you produce should be targeted for specific search keywords, but remember that plural forms are entirely different keywords. A reader searching for "pastry" will see different results than one searching for "pastries," for example. Resist the temptation to duplicate content; consider crafting a new article for a plural phrasing if the keyword is particularly relevant.

When you are sending out a query letter to a magazine, always address it to the right editor by name. You may get this from their internet site, but the information may be old. If so, you can call the magazine and ask the receptionist for the name. People in the know say it is important to have this name correct.

The above tips should start you off in the right direction as you attempt to be successful at article marketing. Do some research to find out which article marketing methods have been successful for your competitors. Hard work and information can help you succeed in this business.